What needs consent, and what doesn’t
Your church doesn’t need consent for everything. Keeping members’ details and sending them rota reminders or service changes are part of running church life. Those messages aren’t marketing, so they don’t need a tick box.
You do normally need agreement for:
- emails or texts with news, appeals or invitations, which the ICO treats as marketing
- putting people’s details in a directory others can see
- using photos where people can be recognised, especially online
Since February 2026, charities can email some supporters without consent, under the charity soft opt-in. Our email consent guide explains when it applies.
What makes consent valid
- Every box starts unticked. A pre-ticked box isn’t consent.
- Each choice has its own box, so people can agree to one thing and not another.
- The form names your church and says what each choice is for.
- People can change their mind as easily as they agreed.
- You keep a record of who agreed, when and to what wording.
The template follows all of these, from the ICO’s guidance on valid consent.
Photos of children
For young children, ask a parent or carer. Older children may understand enough to decide for themselves, and it’s good practice to ask them as well. Follow your denomination’s safeguarding guidance on photos, such as not naming children in pictures you share.
How to use it
- Add your church’s details above.
- Change the highlighted words to match how you share photos and the directory.
- Delete any section you don’t need, such as text messages.
- Hand it out with welcome packs, or at the start of the year for groups.
- Record each person’s choices, and keep the form as your evidence.
When someone changes their mind
Update their record straight away, and stop relying on their consent from then on. Take down photos of them online. You can’t recall printed newsletters that have already gone out, but don’t use those photos again.
Questions churches ask
- Do we need consent to keep church members’ details?
- Usually not. Churches can normally keep members’ details to run church life without consent. You need consent for things like email news, photos online and a directory others can see.
- Does consent run out?
- It doesn’t expire automatically, but the ICO says it can go stale. Ask again if you start using information in a new way, and review it every few years.
- Can we use one tick box for everything?
- No. The ICO says consent should be separate for different purposes, so people can agree to some things and not others.
- Do we need consent for photos at a service?
- It depends on how you use them. A crowd shot from the back is different from a close-up on social media. Asking is the safest approach, and put up a notice when you’re photographing an event.
Read next
- Emailing your church: when you need consent
- Church privacy notice template
- Church email in Church Member Software
- Free Gift Aid Declaration Form Template
- Free Gift Aid Sponsorship Form Template
- Free Subject Access Request Template Letter
- Subject Access Request Response Letter Template for Churches
- Free Data Retention Policy Template for Churches
- Free Data Breach Log Template for Churches
- Free Volunteer Agreement Template for Churches
- Free Church Volunteer Application Form Template
- Free Church Welcome Card Template
Sources
This template follows official guidance. It isn’t legal or tax advice, so check anything you’re unsure about with HMRC, the ICO or an adviser.
Record every choice, and stick to it
Church Member Software keeps a record of each person’s email choices, with the date and wording. News only goes to people who’ve agreed, and every email has an unsubscribe link.